The Context

After launching Looney Tunes on TikTok, we hit 1M followers in just 150 days with $0 in paid support and picked up a Clio, 3 Shortys, an OMMA, and a shortlist at The One Show along the way. That momentum set the stage for a social takeover on April Fools Day celebrating another major milestone: Warner Bros.’ 100th anniversary.

The Challenge

Warner Bros. had 100 years of iconic titles and characters to celebrate. But how do you make a century of entertainment feel fresh on a social feed, especially on April Fools when every brand is trying to get in on the joke?

The Insight

Looney Tunes has spent nearly a century teaching us that nothing is sacred by flipping the familiar upside down and inside out.

The Strategy

Turn the WB100 anniversary into a marathon social takeover with Looney Tunes as our unruly guides through the Warner Bros. archive. Instead of treating the library like a museum, we turned it into their playground.

The Execution

ACME FOOLS

For 12 hours on April Fools, we let Bugs, Lola, and the gang loose in the Warner Bros. film vault.

We pulled clips from 23 iconic titles, including The Matrix, Casablanca, The Notebook, Mortal Kombat, Rush Hour, Scooby-Doo and The Lord of the Rings, and Looney-fied them.

Emmy-winning voice actors Eric Bauza (Bugs Bunny, Tweety, and many of your other faves) and Chandni Parekh (Lola Bunny) re-recorded the original dialogue in the voices of Looney Tunes characters.

We flooded social with the newly dubbed legacy videos, dropping a new clip every 30 minutes.

To maximize reach, we orchestrated a symphony across the Warner Bros. social ecosystem, co-authoring posts with the franchises we parodied and turning each individual drop into part of one coordinated takeover that built to a crescendo of comments and industry headlines.